SEO

Overview

A growing online education platform based in Kozhikode, Kerala, offering a wide range of courses in technology, business, and creative fields, was struggling to attract organic traffic to its website.
Despite offering high-quality content and courses, the platform’s visibility in search engines was low, resulting in limited sign-ups and course enrollments. The client approached CGSOFTTECH for a comprehensive SEO strategy to improve their search engine rankings and drive more traffic to their website.

Challenges

Low Search Engine Rankings: The website ranked poorly for critical keywords related to online education, resulting in low organic traffic.

Solutions

Objective: To identify technical and on-page SEO issues that were affecting the website’s performance.

  • Implementation: CGSOFTTECH conducted a thorough SEO audit, analyzing the website's structure, loading speed, mobile-friendliness, and backlink profile. We identified several areas for improvement, including broken links, missing meta tags, duplicate content, and the need for better site navigation.
  • To identify and target the most relevant and high-traffic keywords in the online education space.
  • Extensive keyword research was conducted to uncover terms and phrases potential students were searching for. We then optimized the website's content, including titles, meta descriptions, headers, and body text, to align with these keywords. Additionally, new content was created to target long-tail keywords and answer common queries related to the courses offered.

Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

Related Case Studies

Digital Marketing

A local retail business based in Calicut, India, specializing in handcrafted home decor items, was struggling to compete with larger brands and online retailers.

VIEW DETAILS