What’s Next?
- An email and phone call from one of our representatives.
- A time & cost estimation.
- An in-person meeting.
A mid-sized eCommerce business specializing in organic skincare products sought to increase customer engagement and repeat purchases.
While the company had a loyal customer base, it struggled with low email open rates, click-through rates, and a lack of personalization in its email campaigns. The business approached CGSOFTTECH to revamp its email marketing strategy and enhance customer retention.
Low Open and Click-Through Rates: The existing email campaigns had below-average open and click-through rates, leading to limited customer engagement and conversions.
Objective: To categorize the email list based on customer behavior, preferences, and purchase history for more targeted campaigns.
A local retail business based in Calicut, India, specializing in handcrafted home decor items, was struggling to compete with larger brands and online retailers.
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