Email Marketing

Overview


A mid-sized eCommerce business specializing in organic skincare products sought to increase customer engagement and repeat purchases.
While the company had a loyal customer base, it struggled with low email open rates, click-through rates, and a lack of personalization in its email campaigns. The business approached CGSOFTTECH to revamp its email marketing strategy and enhance customer retention.

Challenges


Low Open and Click-Through Rates: The existing email campaigns had below-average open and click-through rates, leading to limited customer engagement and conversions.

Solutions


Objective: To categorize the email list based on customer behavior, preferences, and purchase history for more targeted campaigns.

  • Implementation: CGSOFTTECH segmented the email list into various categories, including first-time buyers, repeat customers, high-spending customers, and inactive subscribers. This segmentation allowed for the creation of tailored email content that resonated with each group’s specific interests and needs.
  • To increase engagement by sending personalized emails that speak directly to the recipient’s preferences and past interactions with the brand.
  • We developed personalized email templates that included dynamic content, such as product recommendations based on previous purchases, personalized greetings, and special offers tailored to the recipient’s buying habits.

Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

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