Digital Marketing

Overview

A local retail business based in Calicut, India, specializing in handcrafted home decor items, was struggling to compete with larger brands and online retailers. The business had a strong local presence but limited online visibility and an outdated website that didn’t reflect the quality of its products. The owner approached CGSOFTTECH for a comprehensive digital marketing solution to increase online sales and expand their customer base beyond the local market.

Challenges

Limited Online Presence: The business had minimal online visibility, with no significant social media presence or search engine ranking.

Brand Awareness

The brand was well-known locally but had no recognition outside its immediate geographical area..

  • CGSOFTTECH redesigned the website with a focus on aesthetics, ease of navigation, and SEO. The new site included high-quality images, detailed product descriptions, and an intuitive checkout process.
  • SEO: To improve the website’s visibility on search engines and attract organic traffic.
  • To build a strong social media presence, engage with potential customers, and drive traffic to the website.

Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

Related Case Studies

Email Marketing

A mid-sized eCommerce business specializing in organic skincare products sought to increase customer engagement and repeat purchases.

VIEW DETAILS

SEO

A growing online education platform based in Kozhikode, Kerala, offering a wide range of courses in technology, business, and creative fields, was struggling to attract organic traffic to its website.

VIEW DETAILS